Check your posts (notes, articles, etc.) are marked up with h-entry:

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We found the following post h-entry on your site:

Name

CCC | Ban tracking and personalised advertising

Author

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<a rel="author" class="p-author h-card" href="…">Your Name</a>

Content

CCC | Ban tracking and personalised advertising YES! THIS!!! A ban on tracking-based personalised advertising will provide an incentive to reinforce sustainable alternative models and, in fact, will be a condition for making them viable. The advertising industry already has sustainable, proven concepts for effective online advertising that do not require targeted tracking and personalisation (e.g. contextual advertising).

Published

URL https://adactio.com/links/21569

Syndicated Copies

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<a rel="syndication" class="u-syndication" href="…">…</a>

Categories

  • adtech
  • tracking
  • surveillance
  • contextual
  • behavioural
  • advertising
  • privacy
  • ethics
  • ccc
  • ban
  • european
  • data
  • protection

Your h-entries should have, at minimum, the following properties:

  • e-content — the main content of the post
  • p-name — if your post is an article with a name, use this classname.
  • dt-published — the datetime the post was published at, in ISO8601 format, with a timezone
  • u-url — the canonical URL of the post, especially important on pages listing multiple posts

It’s a common convention for the published datetime to be a link to the post itself, but they can be separate if you want.

There should also be some way to discover the author of the post — either link to your homepage (which should have your h-card on it) from anywhere within the body of the page with rel=author, or optionally embed a p-author h-card in the h-entry.

The web is an expressive medium, and as such there are many other properties which you can add to your posts. Check out the h-entry documentation for a full list.

Want to be able to use h-entry data in your code? Check out the open-source implementations.

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